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Impact Web Site Publisher Pro

This version of the Impact gallery is part of our revolutionary Web Site Publisher Pro series of plugins for Lightroom 3.2 and later. It can be used to generate an entire web site and is designed to create a very powerful showcase for your work.

Impact is all about emotion. By scaling each image to fill the browser window your visitors will be treated to a “wow” experience that will help to separate your work from the crowd. The slideshow and the transitions are handled using Javascript so your site will be visible on devices that don't have Flash such as the iPhone and iPad.

A single gallery or an entire site?

This WSPP version of Impact will generate an entire web site based around the Impact gallery. If you wish to create a single gallery suitable for inclusion in an existing site then the standard version of Impact would be a great solution.


We put together a small gallery (on the left) to demonstrate a few of the things that are possible, and we also asked Peter Karlsson at Svarteld if he would create us a demonstration site using his spectacular images as a show piece. Peter stepped right up to the task, and within a day he'd got his grips on the Impact WSPP plugin, designed this compelling site design and created a truly great example of what's possible:

Feature summary

At Svarteld, we already use the standard version of Impact for our web galleries, so when Tim asked me to make a demo site with his new plugin, I knew it would be all quality. And it is — the same gorgeous Impact look, but with a whole site building capability built right into Lightroom. And easy peasy to use, plus the flexibility of the structured hierarchical publishing services. Tim's done it again, but even better.

Check out the site — to demonstrate you really can build a complete web site for a photographer, I've made a smaller version of, with every image from the main site, in large resolutions for big screens. And do try out Tim's plugin yourself — it's got a very clever use of structures.

/Peter Karlsson, Svarteld form & foto, Sweden

Impact is exceptionally configurable. Since this is part of our Web Site Publisher Pro series it benefits from our unique approach to web site creation, including features such as:

  • Full site creation with up to 6 pages and an unlimited structured hierarchy of galleries.
  • Password protected client areas.
  • A contact sheet (grid) view that may be used on a per gallery basis.
  • Incremental publishing for fast uploads.
  • Markdown formatted text.
  • And much much more.

Impact's distinguishing feature is the presentation of your portfolio images. Here are the highlights:

  • Impressive and memorable viewing experience thanks to full browser width images and sliding transitions.
  • The first image in the gallery is displayed as quickly as possible, and the others are preloaded one by one in the background. The waiting times are therefore reduced to a minimum.
  • Multiple image resolutions are exported and the most appropriate resolution is used when displaying the images. This ensures fast loading on mobile devices without penalising the image quality on desktop machines.
  • Support for annotation/caption overlays.
  • Very configurable interface - the colours of all on screen elements may be changed.
  • Users can bookmark images and return directly to them (the URL changes as the slideshow advances).
  • Designed for iPhone. The iPhone will be served with low resolution images to increase download speed. When viewed in landscape mode the navigation bar is automatically moved out of way to leave more room for the images. Finally, users may then swipe between images.
  • Pure HTML/Javascript - no Flash.
  • Image scaling is handled using some clever HTML rather than relying on Javascript. This results in a more fluid user experience when resizing the browser, and also ensures that the gallery looks correct if Javascript is turned off.
  • The gallery will fall back very gracefully if Javascript is disabled. Users will continue to see the full size images; image preloading and the automatic slideshow will be unavailable.
  • “Right-click and save” is disabled to discourage casual theft.

Payment and Updates

The trial version is fully functional however only the first 3 image in each gallery will be displayed. If you decide to buy you will give you a registration code that will remove this restriction. Minor updates and bug fixes are free, major update may require an upgrade fee.

Pricing and Payment

You may download and try the plugin for free, subject to its trial limitations. To unlock the full functionality you will need to purchase a copy.

Payments may be made via Credit Card or PayPal, and are securely processed via our payment partner - Paddle.


Note that VAT will be added for European customers.


US $28.45
UK £21.65
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